Factor 75. The scale story.
Premium ecommerceThe context
Factor 75, a premium US DTC brand, needed paid media to scale hard in 2022, straight after iOS 14 broke platform attribution across the industry. Spend was useless if the measurement could not be trusted.
What we built
We managed the Meta account at eight-figure scale over five months, ran Google Ads alongside it, and measured everything on blended Google Analytics revenue rather than platform dashboards.
Meta's reported ROAS looked low. That was not underperformance, it was iOS 14 attribution gaps. Platform-reported ROAS under-reports; the real performance was validated on Google Analytics blended revenue. That distinction is the difference between cutting winning spend and scaling it.
What it proves
Spend scales when the measurement is clean. The discipline that kept eight figures of spend honest is the same discipline we run on every account, at every size.
